DESIGN & LAYOUT TIPS

Designing for an event

Before you start designing your display, its import to ask yourself the following questions:

• What events will I be attending?
• What do I want to express in my design?
• What are my goals in attending a particular trade fair or exhibition?
• Is it important to be able to use the same graphic for other events during the year?

Once you have answered these questions, it will be easier to decide what product and message to display.

At the trade show

• An open booth tends to attract more visitors. Making them feel less trapped and more relaxed will bring results.
• A raised floor or a carpet, with a strong colour, can create a psychological barrier to entering your booth.
• Make your message clear so a visitors understands who your company is, what you do and what makes you different.

Viewing distance

When you look at a message that is ten square meters it will obviously demand a different layout than if you are creating an ad for a magazine. While the viewing distance for an ad is about thirty centimetres, the distance you stand from a portable display might be two meters or more.

As all events are hectic, with many companies trying to grab attention, you will only have that fleeting second to capture attention. Most people just scan phrases and images to see if they can find something of interest. Short phrased and clear images are best, while detailed explanations and longer catch phrases are best left for the company brochure or product leaflet.

Recommended logo placement

At the trade fair or exhibition, it is important to be seen from a distance. Giving your brand a presence not only presents you as a leader in your profession but differentiates your brand from the masses. Place your logo in the most visible spot and avoid tactics, such as those used in magazine add, like placing your logo in the bottom corner of the display.

Stage and Scene tips

Stage and Scene are printed on fabric and has a seam sown for the horizontal profiles. Make sure not to place logos or other smaller images to high or low in the artwork as the seam may run across it. To make sure this does not happen place the images 20 cm from top and bottom on Stage and 14 cm on Scene. Sewing Guide (PDF).

Graphic Measures guide

As the Maxibit product portfolio constantly grows, the need of a guide for graphic measures has been desperetely wanted for some time. It may be useful for your graphic designers as well as the PR agencies that you co-operate with.